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The rapid growth of digital marketing means more and more brands are attempting to engage consumers with online content. And it makes sense, considering the different long-term advantages and lower upfront costs associated with digital content marketing. Content marketing has now become a leading digital marketing strategy. More than 90 [...]
If you’re an e-commerce merchant looking to drive conversions, engage customers, and market your products better in 2020, you’d do well to embrace e-commerce video. Video is a versatile, engaging, and increasingly popular content channel among customers today. From a commercial perspective, it provides e-commerce brands a wealth of cost-effective [...]
WordPress web design can give a small company very good exposure online. But even though WordPress is a low maintenance solution that receives constant updates and has a massive user base, it may not be the best fit for all kinds of business. WordPress comes with many features, plugins, and [...]
When working as a WordPress website designer, keeping your WordPress website updated with the newest themes available is important to do. Not only does this gives a fresher overall look to your website, but it can also give your website the ability to use plugins that could have become incompatible [...]
As a contractor, you want to present your business as professional and trustworthy. One of the first things your potential customers will come across is your website. The impression that the website leaves on them will determine if their interest will increase or get lost completely. A high converting website [...]
Authoritative brands don’t put their sales first. Instead, they prioritize customer experiences. They research their markets thoroughly, observe competitors, segment audiences, and create buyer personas to learn more about their customer groups. What separates them from average brands is a deep understanding of their customers and the personalized experiences they [...]
Search Engine Optimization, or SEO, has become the lynchpin of digital marketing strategies. When done right, SEO can boost the performance of your content, your page, and even your website, so you receive a high rank on Google. In the digital age, when e-commerce businesses create a marketing plan, they [...]
After a short decline during the economic recession, the jewelry business made a speedy comeback and is now more profitable than ever. According to a McKinsey analysis, annual global sales are at about €148 billion, with a prospective growth to €250 billion by 2020. These numbers paint the picture of [...]
Can you name me one particular platform that has succeeded in overcoming the misconception that traditionally belies it? Any guesses? WordPress! WordPress operates on open-sourced software, allowing its users and developers to heavily contribute to the platform. Put down your pitchforks, hardcore WordPress users – it’s time to talk about [...]
Let’s face it. Growing a jewelry business requires considerable effort. It may be very challenging at the beginning, but the good news is that it’s possible. Scaling a business means understanding various aspects of the company, from how to create awareness for your brand to dealing with sales, to generating [...]
What do you think makes a company’s digital marketing strategies successful? How do they measure if their business’ marketing performance is doing great or not? Do you have any clue? That is the reason why Key Performance Indicators (KPI) are here to help you understand what part of your [...]
Search Engine Optimization is a continually evolving force in the online marketing stratosphere. The days are long gone where you could overhaul your digital strategies to rank a website in just a couple of weeks using different keywords, stuffing the blog post and embedding backlinks. Google has consistently altered its [...]
Creating your website has become more straightforward than ever before. Accessible CMS platforms such as WordPress have become the industry standard in terms of user-friendly UIs and a plethora of customization and digital marketing options on offer. One such instance is the ability to translate your website into numerous languages [...]
There is one kind of accessory that never goes out of fashion—jewelry. Since the dawn of time, human beings have used different elements to adorn themselves. If you enjoy making or sourcing jewelry, getting into the jewelry business is a good idea. With jewelry, you have a product that [...]
If your website is on WordPress and you want to sell something, then you need a robust payment system on your website. Even if you're planning to start an eCommerce site, it's essential that you figure out how the payment option will work. Will you miss out on income because [...]
If you’re not using social media, you’re missing out on a lot of things, including fun time with friends and family and interesting tidbits from around the world. But being a marketer, you’ll miss something even more— leads, traffic and sales you could be getting via social media. MarketingChart’s research [...]
Dropshipping is the process of fulfilling an order through a third-party retailer’s website. It is like circumventing the retail supply chain since the retailer does not need to have a warehouse. What he does is place the order to the manufacturer or wholesaler, who will then fulfill it and send [...]
Glitzy visuals are eye-catching and important as a result. Videos pick up a lot of engagement and keep people around. Podcasts are spectacular for building expertise. This is all true, but it’s copy that runs the web. All of those elements can be stripped away, and most websites will still [...]
Bad stuff happens, even to great companies. Sometimes even a simple mistake can cause a volley of angry comments and cause a miniature disaster when it comes to your digital reputation. But once your business' negative reviews get a hold of the first page of Google Search results, you'll need [...]
Fashion remains an avenue of expressing individuality. Our choice of fashion enables us to distinguish between one another and help us find similar likes. This idea holds true even for these best fashion WordPress themes. When starting any site that deals with fashion, establishing a brand of your own is [...]